What Is Brotox and Why Is It Becoming More Popular?

At GlowMD Laser MedSpa, a new wave of men have been turning to Botox – playfully dubbed ‘brotox’ – in a bid to remain youthful.  A testament to the fact that cosmetic procedures like Botox aren’t just for women, Brotox has exploded in popularity over the last decade. As its nickname might suggest, “Brotox” refers to Botox procedures for men. And according to the American Society of Plastic Surgeons, the number of men seeking Botox has risen by an astounding 355 percent in the last 15 years.

What Is Botox?

Despite its catchy name, Brotox is exactly the same procedure as the Botox injections that many women also utilize to smooth away fine lines and wrinkles. During the 15- to 20-minute procedure, a skilled professional will carefully administer injections to the desired areas while you simply relax. Because this treatment is generally quick and easy, it’s often referred to as a “lunchtime procedure,” meaning that it can be scheduled during your lunch break or a free afternoon, as it requires little to no downtime afterward.

Most people will notice their final results within 2 to 7 days following their treatment, and these results typically last anywhere from 3 to 6 months (The Dermatology Review). But because the procedure is relatively convenient, many men and women find that making regular appointments spaced several months apart is easy to fit into their busy schedules.

Top 3 Reasons Why More Men Are Getting Brotox

Each year, more men opt for cosmetic procedures like Botox to help them look and feel their absolute best. While lots of men choose Botox for reasons similar to women, there seem to be three common threads among men who are considering, or who have already had, injectable treatments.

  1. Men aren’t immune to the aging process. Historically, society has emphasized women’s physical appearances, especially as related to the aging process, over men’s. However, with changing societal norms and shifting focuses, women aren’t the only ones who wish to reverse the hands of time and look a little younger and more energized. Along with the skyrocketing popularity of social media, there is a greater emphasis on physical appearance for both men and women, making cosmetic procedures like Botox or “Brotox” highly sought after.
  2. A growing need to remain competitive in today’s job market. In a similar sense, the job market is constantly shifting and becoming more and more competitive. Countless studies have shown that there is a direct link between one’s physical appearance and his or her career success (Forbes Magazine). Many men who want to keep a competitive edge in their career goals decide to take advantage of Botox procedures to maintain a virile, energized look that matches just how vigorous they feel.
  3. Improve self-esteem and quality of life. On a more personal level, like many women, men can benefit from the self-confidence boost that Botox may be able to provide. When you look your best on the outside, you tend to also feel better about yourself on the inside, which can have a positive effect on your overall happiness and quality of life.

Taking the Next Step

If you’re among the thousands of men and women who consider Botox each year, the first step is to find the right professional with whom to work. Keep in mind that although Botox is a relatively simple and quick procedure, you should always work with an experienced, well-trained professional.

At GlowMd Laser MedSpa at The Dermatology Center, our board-certified Dermatologist and NP Ms Nikki West offers the highest-quality Botox injections to help you reach your goals.

For more information about your Botox options, or to schedule a complimentary consultation, please contact us at 540-371-9098. The staff at would be happy to sit down with you to discuss your unique needs and goals and design a custom-tailored treatment plan to help you achieve the youthful, energized look you want. Call us today at 540-371-9098.